Thanks to his great passion for people, sales and plastics, Ulrich Reifenhäuser has become a defining face of the industry. Born in 1957, he first worked in the extruder construction department of his father's company, which had made a name for itself in plastics extrusion, at the age of 16. After studying economics at the University of Cologne, Ulrich Reifenhäuser started his career in 1983, initially at Krupp Industrietechnik as a divisional controller in the hydraulic hammers division. In 1986, his father Hans Reifenhäuser brought him into the company. As CSO, he now leads the Reifenhäuser family business in the third generation together with his brother Bernd Reifenhäuser (CEO). As Chairman of the Plastics and Rubber Machinery Association of the German Engineering Federation (VDMA), President of the K Trade Fair in Düsseldorf and member of the Plastics Hall of Fame of the US Plastics Industry Association (PLASTICS), he has been shaping and driving the industry for many years.